4 Ways to Merchandise Carro Products in Your Online Store

Ecommerce merchandising is more than just placing items on a page — it’s how you present products, guide buyers, and increase conversions. With the right strategy, you can boost average order value and make partner products perform alongside your core catalog.

Below are 4 effective merchandising methods:

1. Cross-sell

2. Bundle

3. Add prominent site navigation

4. Enable shopping on social channels

Cross-selling is about offering complementary items that enhance the customer’s purchase. When done right, it can improve both experience and revenue.

• Ask: What naturally pairs with this item?
  Example: If you sell swimwear, cross-sell towels; if you sell makeup, cross-sell brushes or removers.

• Choose products that match customer needs, not just push extras.

• Remember: Carro helps you expand your catalog easily, so you have more cross-sell options from partner products.

Real-world example: BlendJet sells blends + smoothie accessories; customers often buy complementary items together.

Bundling brings together related items into a package to increase perceived value and simplify the purchase decision.

• Pair a primary item with a related one (e.g. sunscreen + after-sun lotion).

• Great bundles offer convenience or savings, making the purchase more compelling.

• Use tools/apps (e.g. Bold Bundles) to manage product bundles within Shopify.

• Ensure the bundle makes sense (don’t force matchings that feel random).

Helping customers find new partner products is key — don’t bury them.

• Top-level navigation & collections: Use clear labels and place “Partner Products” or “Featured Brands” in your header.

• Banners & featured sections: Use large visuals on your homepage to highlight new or popular partner lines.

• Link from blog / editorial content: Connect storytelling to products by embedding links in your content.

• Product page cross-links: Include “You may also like” or “Related products” sections featuring partner offerings.

These tactics ensure partner products are discoverable and integrated into your site flow.

Leverage platforms where customers already engage — bring Carro products directly there.

• Facebook Shop: Connect your Shopify store; sync inventory; create collections.

• Instagram Shopping: Tag products in feed/stories; allow followers to view & buy in-app.

• TikTok Shopping / other social integrations: Enable shopping features and link products in posts/videos.

• Cross-posting & product catalogs: Share Carro product listings across channels to maximize exposure.

By placing your catalog where your audience already is, you reduce friction and expand reach.

Don’t just drop partner products on your site and hope they sell. Thoughtful placement, integrated navigation, and multi-channel exposure help products perform.

With a solid merchandising approach, you can grow order value and customer retention while leveraging Carro’s network of brands.

Pro tip: Subscribe to Carro’s Growth Plan to get a free consultation with a Brand Pairing Specialist — they help optimize your merchandising strategy.